Lurni — career intelligence platform with Career GPS
Career Market Research Report
May 2026

10 selected careers. 10-year outlook. 2026 → 2036.

Every claim has exact numbers and a real source. Trends show which careers survived the recent crashes, which boomed, and which are structural.

Built to help you choose the right career path before investing time into learning.

Selected careers
10
Cited sources
102+
Coverage
UK + EU

Career-by-career 10-year outlook

Each career below shows the 10-year picture: how the UK + EU markets have moved 2023-2026, the 2026-2030 and 2030-2036 outlook, an indicative Q1 2036 snapshot, and why it still earns a place in the final 10.

01of 10

Digital Marketing Specialist

EU #1 most-advertised occupation; long-range Cedefop forecasts to 2035

  • +102%
    Permanent YoY change
  • £45,500
    Median salary
  • 2x
    EU digital ad market by mid-2030s
Why selected

EU’s most advertised occupation, projected to stay in the top tier of business + administration roles for job openings through 2035. Strong remote potential, clear upskilling paths and a high ceiling for specialists (performance, growth, analytics) make it one of the most accessible yet resilient commercial careers in a highly automated future.

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Permanent marketBOOMING

6mo 20234236mo 20243926mo Nov 2025792

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI impact)

02of 10

Business Development Manager

Same category as EU #1 occupation; long-range Cedefop 2035 outlook

  • 8,000+
    Active jobs
  • £100k
    Median salary
  • #1
    EU occupation rank
Why selected

Recession-resistant, relationship-driven role at the heart of business + administration occupations — which Cedefop expects to have some of the largest job-opening volumes through 2035. £100k+ earning potential in specialist + enterprise tracks plus strong hybrid / remote opportunities make sales / BD one of the most accessible high-income paths in a more automated economy.

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UK 10-year trend2023-2036

  • 2023-20268,000+ live roles UK-wide and 1,544 in London; ITJobsWatch samples show £100k median salaries on specialist tech-sales tracks.LinkedIn (2025)CWJobs LondonITJobsWatch
  • 2026-2030UK labour-market + skills forecasts to 2030 suggest most net job growth will be in professional and associate-professional occupations that rely heavily on communication, collaboration and problem-solving — core sales / BD skills.NFER Skills Imperative 2035UK Gov: Priority Skills to 2030
  • 2030-2036As AI automates some prospecting and outreach, demand concentrates in higher-skill consultative sales and strategic BD roles able to navigate complex, tech-driven offerings (AI, climate tech, SaaS) and multiple stakeholders.Cedefop Skills Forecast 2035NFER: Skills Demand 2035

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI & resilience)

  • 2026-2030Automation streamlines low-value outreach + admin, but research shows essential employment skills like communication, collaboration and problem-solving will become even more valuable as technology advances.NFER Skills Imperative 2035
  • 2030-2036As mid- and low-skill roles decline in many sectors, a larger share of growth sits in professional roles like sales + BD that combine human relationship-building with domain knowledge and data-driven decision-making.Cedefop Skills Forecast 2035NFER Skills Imperative 2035
03of 10

Full-Stack Engineer

WEF top 5 occupations by absolute growth this decade

  • ~170M
    Jobs created by 2030 (WEF)
  • 721,000
    UK vacancies
  • £60,000
    Median salary
Why selected

Zero structural unemployment risk — EU-level forecasts show ICT professionals + STEM sectors among the strongest growth stories to 2035. Every digital product, AI platform and cloud service still needs engineers to design, integrate and maintain it, making full-stack engineering one of the most future-proof technical careers globally.

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UK 10-year trend2023-2036

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

  • UKSoftware engineering roles remain a core share of the 700k+ vacancy pool, but skew toward senior full-stack, platform, DevOps and AI-adjacent roles rather than generic junior-developer posts.ITJobsWatch (May 2026)FRED / Indeed UK
  • EUInfo & communication continues to show above-average vacancy and job-opening rates vs the EU average, reflecting persistent skill shortages in advanced software and cloud engineering.Cedefop Skills by SectorCedefop Skills Forecast 2035

10-year forecast2026-2036 (AI impact)

  • 2026-2030Generative AI and low-code tools automate some repetitive coding but create new demand for engineers who can design architectures, integrate AI models, ensure security + reliability, and build tooling around AI systems.WEF Future of Jobs 2025 (digest)WEF Future of Jobs 2025
  • 2030-2036As AI becomes infrastructure, the role shifts further toward system design, orchestration and optimisation across distributed, data-rich environments; Cedefop expects high-skill ICT roles to see both strong expansion + large replacement demand as current workers retire.Cedefop Skills Forecast 2035Cedefop Skills Forecast 2035
04of 10

Product Manager

AI + fintech boom driver; tightly coupled to WEF fast-growing roles

  • 3,000+
    London PM-Data jobs
  • $23.6B
    UK VC raised (2025)
  • +35%
    VC YoY growth (2025)
Why selected

Fintech, AI and digital-services sectors — where Cedefop + WEF expect strong growth — are structurally dependent on product roles to turn technology and capital into usable, valuable products. PMs sit in a strategic, high-earning position that is hard to automate, with clear progression into Head of Product, CPO and founder paths across Europe’s strongest tech ecosystems.

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UK 10-year trend2023-2036

  • 2023-20263,000+ active PM-Data roles on LinkedIn (London), 471 general PM roles on Glassdoor, 412 graduate PM roles, alongside strong fintech + AI funding growth.LinkedIn (2026)Glassdoor LondonLinkedIn
  • 2026-2030HSBC / Dealroom’s rebound in UK VC and the concentration of financing in fintech + AI suggest continued strong demand for product managers — particularly in digital financial services, SaaS and AI-native products.HSBC / Dealroom (Jan 2026)FFNews: UK Innovation VC Trajectory
  • 2030-2036As AI becomes embedded in most products and services, the PM role evolves toward outcome-driven, data-heavy stewardship of AI-enabled features, with higher expectations around analytics, experimentation and cross-functional leadership.WEF Future of Jobs 2025 (digest)WEF Future of Jobs 2025

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

  • UKThousands of PM and product-owner vacancies across fintech, SaaS, AI, climate tech and enterprise software, with especially strong demand at senior + lead levels where cross-functional experience and AI literacy are required.LinkedIn (2026)HSBC Innovation Banking
  • EUKey hubs (London, Dublin, Amsterdam, Berlin, Paris, Nordic capitals) maintain dense PM labour markets tied to large digital platforms, scale-ups and corporate digital-transformation programmes.Cedefop 2025 Country ReportsCedefop Skills Forecast 2035

10-year forecast2026-2036 (AI & capital flows)

  • UK Fintech 2025
    5.3
  • Total UK VC 2025
    23.6
  • AI Funding 2024
    4.4
  • AI Funding 2025
    7.9
  • 2026-2030WEF expects technology-driven roles (AI, big data, fintech) to be among the fastest-growing globally — each of these domains depends on product managers to translate capabilities into user-facing solutions and sustainable business models.WEF Future of Jobs 2025WEF Future of Jobs 2025
  • 2030-2036Even as AI automates parts of discovery, experimentation and analytics, core PM responsibilities — prioritisation, stakeholder alignment, ethical choices and long-term product vision — remain human-centric, keeping PMs in the high-skill, high-wage segment of the labour market.WEF Future of Jobs 2025 (digest)Cedefop Skills Forecast 2035
05of 10

Business Analyst

Recovering after crash; long-term demand from transformation + AI

  • £55,000
    Median salary
  • £500/day
    Contract rate
  • 0.4%/yr
    EU employment growth (Cedefop)
Why selected

This career survived a brutal market correction and now benefits from long-term structural drivers — digital transformation, AI rollout and regulatory change across sectors. Lower competition post-crash plus £55k salaries and £500/day contracts create a compelling path for analytically strong learners who build business-analysis + data/AI skills over the next decade.

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UK 10-year trend2022-2036

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI, risk & upside)

  • 2026-2030As AI takes over routine reporting, BA roles shift toward higher-value work — problem framing, stakeholder facilitation, experimentation design and change management — rather than basic requirements documentation.NFER: Skills Demand 2035Cedefop Skills Forecast 2035
  • 2030-2036Forecasts for 2035 show most net job growth concentrated in professional + associate-professional occupations, while many mid / low-skill roles decline; BAs who pair domain knowledge with data + AI literacy sit firmly in the growing segment.Cedefop Skills Forecast 2035NFER: Skills Demand 2035
06of 10

Account Manager (Customer Success)

Split market — high-volume account managers, premium customer success

  • +91%
    Account Manager YoY growth
  • £100k+
    Enterprise CSM cap
  • 353
    Jobs (6mo to Jul 2025)
Why selected

Demand has already doubled, and EU + UK forecasts show long-term growth and very high replacement demand in business-services roles that rely on collaboration + relationship management. Every SaaS and subscription business needs retention, and enterprise CSM / AM roles offer clear progression to £100k–£120k+ with remote options for learners who build domain knowledge + strong interpersonal skills.

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Account Manager track

6mo Jul 20231266mo Jul 20241856mo Jul 2025353
  • 2023-2026AM postings doubled (+91% YoY) but median salaries fell from £52.5k to £37.5k as more candidates flooded the market; in parallel, enterprise customer-success roles commanded £100k–£120k with strong recognition as top-performing commercial roles.ITJobsWatch (Jul 2025)Arius Recruit 2026
  • 2026-2030UK skills-to-2035 research suggests that essential employment skills (collaboration, communication, organising and problem-solving) will be in higher demand — particularly in professional roles where people manage relationships + complex tasks (exactly the CSM + strategic AM space).NFER Skills Imperative 2035NFER: Skills Demand 2035
  • 2030-2036As SaaS, digital services + subscription models mature, retention and expansion revenue become even more critical; this sustains or increases demand for mid- to senior-level CSMs + strategic AMs, while commoditised junior "relationship manager" roles remain under wage pressure.Cedefop Skills Forecast 2035NFER: Skills Demand 2035

Customer Success track

  • Associate
    40
  • SMB CSM
    72.5
  • Mid-Market
    75
  • Enterprise
    110
  • Head/VP
    155
  • Associate: £35k–£45k. SMB CSM: £60k–£85k (100–500 accounts). Mid-Market: £65k–£85k (20– 40 accounts). Enterprise / Senior: £100k–£120k (1–10 high-value accounts). Head / VP: £140k–£170k+.Arius Recruit 2026PayScale
  • Status: "Enterprise CSM among strongest-performing commercial roles."Arius Recruit 2026

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI, segmentation)

  • 2026-2030AI takes over low-touch tasks (support triage, simple check-ins, basic health-scoring), which pushes human CSMs toward higher-value strategic work: onboarding design, QBRs, expansion strategy, multi-stakeholder alignment.Cedefop Skills Forecast 2035NFER: Skills Demand 2035
  • 2030-2036As automation handles more transactional communication, the labour-market value of people who can manage complex customers, influence senior stakeholders and connect product / support / revenue only increases — keeping senior CSM / AM roles firmly in the professional, growth-oriented segment.NFER: Skills Demand 2035Cedefop Skills Forecast 2035
07of 10

Entrepreneur / Business Builder

PATHWAY — ecosystem-driven career, not a single job title

  • $23.6B
    UK VC raised (2025)
  • 200+
    UK unicorns
  • $9B
    Q3 2025 VC alone
Why selected

"Entrepreneur" is not a single labour-market role, but UK + EU projections show high-growth, innovation-driven sectors will be central to job creation through 2035 — and the UK is a leading European base for building those companies. For students who want maximum autonomy + impact, the next decade offers a uniquely favourable environment to build products and companies around AI, climate, fintech + professional services, supported by one of the world’s strongest startup ecosystems.

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UK ecosystem2025-2035 (10-year context)

Founding opportunity window2026-2030 (founding opportunity window)

  • HSBC / Dealroom + other ecosystem analyses describe a strong "founder flywheel": a large base of unicorns + high-growth scaleups producing alumni who go on to start new companies, reinforcing the ecosystem.HSBC / Dealroom (Jan 2026)FFNews: UK Innovation VC Trajectory
  • Cedefop + national skills studies project that most net job growth to 2035 will be in professional + associate-professional roles in sectors where startups are active — tech, business services, green transition + specialised services — creating rich niches for new ventures.Cedefop Skills Forecast 2035Cedefop Skills Forecast 2035

Structural tailwinds for founders2030-2036 (structural tailwinds for founders)

  • By 2035, EU-level forecasts expect continued demand for high-skill digital, green and professional services — and UK government strategies emphasise using the clean-energy + digital transitions as major drivers of productivity + growth.EU Workforce Skills & Renewal StrategyCedefop Skills Forecast 2035
  • At the same time, automation is projected to shrink or transform many mid- and low-skill jobs; this shifts more ambitious talent toward creating + joining high-skill ventures rather than competing in shrinking occupational categories.NFER: Skills Demand 2035Cedefop Skills Forecast 2035

Sector breakdown2025 sector breakdown

  • Fintech
    6.6
  • AI 2024
    4.4
  • AI 2025
    7.9

UK vs EU2025 UK vs EU

  • UK
    23.6
  • FR + DE + CH
    19.4

Regional hubs2025 UK hubs

  • London
    17.7
  • Cambridge
    2.2
  • Oxford
    0.7

10-year forecast2026-2036 (skills & risk)

  • Research on the future of work emphasises that essential skills like creative thinking, problem-solving, communication and information literacy will be in higher demand by 2035 — exactly the skills entrepreneurs develop intensively.NFER Skills Imperative 2035
  • The risk profile stays high (most startups fail), but the upside is reinforced by strong ecosystem infrastructure: capital, repeat founders, accelerators and policy focus on innovation + the green / digital transitions.EU Workforce Skills & Renewal StrategyFFNews: UK Innovation VC Trajectory
08of 10

Data Analyst

WEF top global growth area — analytical thinking + data

  • 2,205
    Glassdoor jobs (Jul 2025)
  • £42,500
    Median salary
  • FREE
    Bootcamp access
Why selected

Analytical thinking + data skills are identified as top global growth areas, with strong demand projected through at least 2035 across sectors and countries. Free or low-cost training options plus remote-friendly work and clear progression into analytics engineering, data science + product analytics make data analyst one of the most accessible, future-proof analytical careers.

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UK 10-year trend2023-2036

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI & upskilling)

  • 2026-2030Generative AI automates pieces of reporting and dashboarding, but also massively increases the volume + complexity of data, making human analysts crucial for scoping questions, validating outputs and aligning insights with business goals.AI & Future of Work (WEF 2025)WEF Future of Jobs 2025
  • 2030-2036Forecasts to 2035 suggest existing skills shortages could worsen — with data + information-literacy skills among the most in-demand across the labour market; analysts who combine domain expertise, communication + AI tooling remain in a strong position.NFER Skills Imperative 2035Cedefop Skills Forecast 2035
09of 10

Cybersecurity Specialist

Structural talent shortage — boardroom priority to 2035

  • +54%
    Contracts YoY (Feb 2026)
  • +29%
    Info Sec analyst YoY
  • £35k–£90k
    Salary range
Why selected

"Talent shortage" is explicitly named as a top EU cybersecurity risk through 2030, and Cedefop projects strong growth for ICT professionals more broadly to 2035. With salaries already high, entry routes via certifications + practical training, and the role central to protecting increasingly digital infrastructure, cybersecurity is one of the most recession-proof + future-proof tech careers.

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UK 10-year trendEXPLOSIVE — UK & EU 2023-2036

Feb 20251.0kFeb 20261.6k

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (threats & automation)

10of 10

SEO Specialist

Part of #1 EU occupation group — evolving with AI search

  • 891
    TotalJobs postings
  • £45,000
    Work-from-home median
  • +26.8%
    Work-from-home premium
Why selected

SEO is embedded within the EU’s most-advertised occupational group and directly supported by long-term growth in digital advertising + ecommerce. With 3–6 months of focused learning, strong remote potential and a growing emphasis on technical skills that are harder to automate away, SEO specialist is a lean way into a durable niche of the digital-marketing ecosystem.

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UK 10-year trend2023-2036

  • 2023-2026Hundreds of SEO roles in the UK (~891 on TotalJobs, 443 on LinkedIn), with a £35.5k median salary and ~£45k work-from-home median — plus evidence that technical SEO is now about three-quarters of job requirements.TotalJobs (Jan 2026)LinkedInITJobsWatch (Jan 2026)SEOJobs.com 2025 Report
  • 2026-2030As AI-driven search + answer engines roll out, SEO roles shift toward technical optimisation, structured data, site performance + information architecture, with content-only SEO work becoming more commoditised.SEOJobs.com 2025 ReportWEF Future of Jobs 2025
  • 2030-2036Europe’s digital-advertising and ecommerce markets are expected to continue expanding, and organic discoverability remains critical in a world of AI-enhanced search interfaces; demand persists for specialists who can make sites visible + navigable in evolving search ecosystems.Europe Digital Advertising Market 2035Cedefop Skills by Sector

EU 10-year trend

Q1 2036 snapshotQ1 2036 (indicative)

10-year forecast2026-2036 (AI & search evolution)

  • 2026-2030AI dramatically increases the volume of content + changes SERP layouts, strengthening the importance of technical SEO, site structure, E-E-A-T-style trust signals + search analytics; the SEO jobs report already shows technical requirements trending upward.SEOJobs.com 2025 ReportTotalJobs (Jan 2026)
  • 2030-2036As AI answer engines and vertical search continue to mature, SEO evolves into broader "search + answer optimisation", but the core need — ensuring high-value information can be discovered + interpreted by humans and machines — remains and continues to reward specialists.Cedefop Skills by SectorEurope Digital Advertising Market 2035

Sources

Every figure on this page maps to a publicly accessible source. Click through to inspect the underlying data — research published by national statistics offices, central banks, the WEF, EU agencies, and recognised UK / EU labour-market analytics.

AI & Future of Work (WEF 2025)Arius Recruit 2026BullhornCedefop 2025 Country ReportsCedefop 2025 Skills (TRAILS / LinkedIn)Cedefop Future Employment GrowthCedefop Future JobsCedefop Future Jobs TrendsCedefop Future Qualification DemandCedefop Prévisions des compétences 2035Cedefop Skill DemandCedefop Skill ForecastCedefop Skills by SectorCedefop Skills Forecast 2035Cedefop Skills Forecast 2035Cedefop Skills in Transition 2035 (PDF)Cedefop Skills Trends to 2030 (PDF)Cedefop: green & digital transitionsCedefop: Skills for a future-proof EuropeCWJobsCWJobs LondonCWJobs LondonCybersecurity District Europe (Jan 2026)ECR Academy UK 2026ENISA Foresight 2030 Threats (PDF)ENISA: 2030 Cyber-Threat — skill shortageEU digital-skills: Great Skills ResetEU Workforce Skills & Renewal StrategyEurobrusselsEurope Digital Advertising Market 2035EurostatEurostat Q3 2025FFNews: UK Innovation VC TrajectoryForbes: Social Media Marketing $1.5T by 2030FRED / Indeed UKGlassdoor (Jan 2026)Glassdoor (Jul 2025)Hays Recruitment UKHSBC / Dealroom (Jan 2026)Indeed Hiring Lab UK (2026)ISC2: EU Cybersecurity Workforce GapITJobsWatchITJobsWatchITJobsWatchITJobsWatch (Feb 2026)ITJobsWatch (Jan 2026)ITJobsWatch (Jul 2025)ITJobsWatch (May 2026)ITJobsWatch (May 2026)ITJobsWatch (Nov 2025)ITJobsWatch (Oct 2025)ITJobsWatch 2026JP Morgan: European VentureLinkedInLinkedIn (2025)LinkedIn (2026)MarTech Forecast 2025-2035McKinsey via EurobrusselsNFER Skills Imperative 2035NFER: Meeting the Skills ImperativeNFER: Skills Demand 2035ONSONS January 2026PayScaleSEOJobs.com 2025 ReportSifted: UK VC 2023SSBM: Fastest-Growing Jobs by 2030STEM Skills Gap in Europe 2035TechRoundThe EuropeanTotalJobsTotalJobsTotalJobs (Jan 2026)UK Gov Cyber Skills 2025 (technical report)UK Gov DCMS Cyber Security Skills Report 2025UK Gov: Priority Skills to 2030UK STEM Employment ProjectionsWarwick / Cedefop Skills ForecastWEFWEF 78M new jobs by 2030WEF Emerging Roles by 2030WEF Future of Jobs (LinkedIn)WEF Future of Jobs 2025WEF Future of Jobs 2025WEF Future of Jobs 2025 (data explorer)WEF Future of Jobs 2025 (digest)WEF Future of Jobs 2025 (PDF)WEF: Top Fastest-Growing JobsYouth Employment UK